Marketing ecommerce businesses in Kenya requires specialized expertise that most general agencies lack. While leading digital agencies in Kenya offer comprehensive services, the best ecommerce marketing agencies in Kenya understand conversion optimization, cart abandonment strategies, and how to compete against established marketplaces in a rapidly growing digital commerce market.
Kenya’s ecommerce market is projected to reach $922.1 million in 2025, growing at 4.20% annually to hit $1.09 billion by 2029. User penetration stands at 16.2% in 2025, with online sales expected to generate 75% of total digital commerce revenue by 2030. The market’s leading categories include clothing, shoes, food and beverages, with WooCommerce hosting 75.33% of online stores in Kenya.
The agencies below specialize in ecommerce marketing, from product catalog optimization and shopping ads to conversion rate optimization and marketplace management.
1. Nairobi Marketing – Best for Ecommerce SEO & Conversion Optimization
Location: Nairobi, Kenya
Specialization: Ecommerce SEO, Shopping Ads, Conversion Rate Optimization
Nairobi Marketing approaches ecommerce marketing differently: they focus on metrics that actually matter for online stores (conversion rate, average order value, and customer lifetime value) not just website traffic.
Their ecommerce SEO strategy targets product-specific searches and commercial intent keywords. They optimize product pages for searches like “buy running shoes Nairobi,” “best phone deals Kenya,” and “order groceries online,” understanding that ecommerce SEO requires different optimization than informational content.
For online stores, they implement technical SEO critical for ecommerce: structured data for products, proper pagination handling, faceted navigation optimization, and ensuring search engines can crawl product catalogs effectively. They understand that an ecommerce site with 5,000 products needs different technical approaches than a 10-page service website.
Their Google Shopping campaigns emphasize product feed optimization, ensuring titles, descriptions, and images meet Google’s requirements while standing out in competitive auctions. They track shopping ad performance by product category, identifying which items drive profitable sales versus which waste ad spend.
Conversion rate optimization addresses the specific challenges ecommerce faces: cart abandonment (which averages over 70% globally), checkout friction, mobile payment issues, and trust signals. They test product page layouts, streamline checkout flows, and optimize for mobile commerce, recognizing that mobile drives significant ecommerce traffic in Kenya.
Month-to-month contracts suit ecommerce businesses testing product-market fit or scaling inventory. You’re not locked into annual commitments during product launches or seasonal experiments, and you own all product descriptions, category pages, and marketing assets created.
For ecommerce businesses prioritizing profitable growth over vanity metrics, particularly fashion retailers, electronics stores, and direct-to-consumer brands, Nairobi Marketing delivers ecommerce marketing grounded in conversion economics.
2. Agency Africa
Location: Nairobi, Kenya
Agency Africa positions itself as an award-winning ecommerce specialist with over 8 years of industry experience. Their strength lies in integrated ecommerce solutions combining website design, marketing execution, and ongoing management.
They handle Google Shopping Ads, Facebook product catalogs, and platform-specific optimizations for businesses selling products online. Their experience spans B2C ecommerce and B2B lead generation campaigns, demonstrating versatility across different ecommerce models.
3. KWETU Marketing Agency
Location: Nairobi, Kenya
With over 11 years of collective expertise, KWETU combines ecommerce digital marketing with on-ground activations. Their ecommerce solutions include website design, payment gateway integration, and comprehensive digital marketing strategies.
Their ability to blend online and offline marketing suits ecommerce brands launching physical pop-ups, running product sampling campaigns, or combining digital stores with retail presence. Their integrated approach works for businesses needing both online sales and brand awareness through experiential marketing.
4. 3techagency
Location: Kenya
Specialization: Ecommerce Website Development, Payment Integration, Software Solutions
3techagency specializes in ecommerce website development and software applications. Reviews highlight their technological proficiency and ability to implement complex ecommerce solutions including multiple payment gateway integrations.
Their technical expertise suits businesses needing custom ecommerce functionality, integration with inventory management systems, or specialized features beyond standard WooCommerce or Shopify capabilities. They focus on delivering fully functional online stores that drive measurable sales increases.
5. Akus Digital Solution
Location: Nairobi, Kenya
Akus Digital Solution emphasizes results-driven marketing focused on helping ecommerce businesses grow revenue through customized digital solutions. Their 360-degree approach covers ecommerce website design, SEO services, social media marketing, and paid advertising.
They position themselves as more effective than hiring inexperienced full-time employees, resonating with small ecommerce businesses needing expert guidance without building in-house teams. Their data-driven approach tracks qualified traffic that converts into sales.
What Ecommerce Businesses Look for in Marketing Agencies
The right ecommerce marketing agency understands product marketing, conversion optimization, and the specific challenges of selling online in Kenya’s digital commerce landscape.
Ecommerce-Specific Expertise: Agencies should understand product feed optimization, shopping ad management, cart abandonment strategies, marketplace SEO, mobile commerce optimization, and payment gateway considerations specific to Kenya including M-Pesa integration.
Conversion Focus Over Traffic: Ecommerce success depends on conversion rate, average order value, and customer lifetime value, not just website visitors. Agencies must optimize the entire purchase funnel from product discovery to checkout completion.
Mobile Commerce Excellence: With mobile devices driving significant ecommerce traffic in Kenya, agencies need mobile-first design expertise, mobile payment optimization, and understanding of mobile shopping behaviors that differ from desktop purchases.
Marketplace Management: Many Kenyan ecommerce businesses sell on Jumia, Jiji, and other marketplaces alongside their own websites. Agencies should understand marketplace dynamics, fee structures, and how to optimize product listings for platform-specific algorithms.
Technical SEO for Ecommerce: Large product catalogs require sophisticated technical SEO: proper URL structures, canonical tags for product variations, structured data implementation, handling out-of-stock products, and managing seasonal inventory changes without losing rankings.
For ecommerce businesses in specialized verticals, adjacent industry expertise adds value. Online food delivery platforms benefit from insights on attracting restaurant customers through digital channels, while businesses selling legal services or documents online can learn from marketing professional services digitally. Organizations with donation/merchandise stores need approaches used by nonprofits building online fundraising systems.
Kenya’s ecommerce marketing landscape offers genuine expertise across different product categories and business models. The agencies listed represent varying strengths: some excel at technical ecommerce development, others at shopping ad management, some at integrated omnichannel campaigns.
Choose based on your product category, target market, and growth stage. Ask agencies about their experience with your specific ecommerce platform (WooCommerce, Shopify, custom solutions), their approach to conversion rate optimization, and actual sales increases they’ve driven for similar online stores. Request case studies showing revenue growth and improved conversion rates, not just traffic metrics.
The right agency partnership drives profitable ecommerce growth, optimizing the economics of customer acquisition while scaling online sales sustainably.
