With a mission to build sustainable communities on Kenya’s north coast, Green Heart Kilifi partnered with Nairobi Marketing to establish a strong digital presence, attract eco-conscious investors, and drive qualified real estate leads.
Headquarters: Kilifi, Kenya
Company Size: 50–100 employees
Industry: Real Estate & Sustainable Development
About the Company
Green Heart Kilifi is a forward-thinking real estate development focused on sustainability, community living, and renewable energy. Despite its unique vision, the project had no organic presence on search engines before partnering with Nairobi Marketing.
The team’s goal was to reach potential land buyers locally and across the diaspora, highlighting its eco-living concept through a credible and data-driven online strategy.
The Challenge
Before Nairobi Marketing came on board, Green Heart Kilifi faced several challenges:
- Zero visibility on Google for both branded and non-branded keywords.
- No measurable organic traffic or qualified online inquiries.
- Unoptimized content structure and lack of search-friendly website design.
They needed to go from invisible to discoverable building authority and consistent leads within three months.
How Nairobi Marketing Helped
Our digital team implemented a full-funnel marketing approach focused on search visibility, content strategy, and conversion optimization:
- Technical SEO Overhaul – Fixed indexation issues, improved site structure, and optimized on-page elements for better crawlability.
- Keyword Targeting – Focused on 40+ high-value terms such as land for sale in Kilifi, eco village Kenya, and invest in Kilifi.
- Local SEO – Claimed and optimized the Green Heart Kilifi Google Business Profile to boost visibility in Kilifi, Mombasa, and Nairobi.
- Content Marketing – Created new landing pages and SEO-focused articles for long-tail and location-based searches.
- Performance Analytics – Installed Google Analytics 4 and Search Console tracking to monitor engagement and conversions in real time.
The Results (Within 3 Months)
From invisible to fully indexable, the site achieved complete Google visibility.
- +210% organic traffic growth from July to September.
- Click-through rate (CTR) increased from 1.2% to 4.4%.
- Top 3 rankings for over a dozen competitive real estate keywords.
- Consistent qualified leads from both local and diaspora audiences.
