WooCommerce M-Pesa Case Study | Palacina Interiors Kenya

Project at a Glance

Client: Palacina Interiors (Kenya)

Scope: Strategy, UX/UI, WooCommerce development, M-Pesa STK Push, SEO optimization, content migration, analytics, performance

Core Outcomes: Modern, mobile-first store with instant checkout, improved product SEO, and significantly faster load speeds

Tech Stack: WordPress, WooCommerce, PHP, MySQL, Cloudflare CDN, Redis caching, GA4, GSC, Elementor

Previous Platform: 3dcart (legacy)

Background

Palacina Interiors sought a digital shopping experience that matched its brand elegance. The legacy 3dcart site limited design flexibility, mobile responsiveness, and SEO visibility. Nairobi Marketing rebuilt the platform to be fast, secure, and conversion-focused, with a modern editorial look and instant payments.

Goals

• Launch a modern WooCommerce platform with editorial-quality design
• Deliver a mobile-first experience that passes Core Web Vitals
• Integrate M-Pesa STK Push and card payments for instant checkout
• Create a structured, SEO-optimized product catalog
• Improve on-page SEO and organic discoverability
• Set up analytics tracking and dashboards for growth

What We Built

1) Platform Architecture

Complete rebuild on WordPress + WooCommerce with modular blocks and reusable templates. Clean URL structures, XML sitemaps, canonical tags, and schema ensure scalable SEO and consistent indexing.

2) UX/UI Design

Magazine-style layout with high-impact imagery and clear typography. Key features: zoomable galleries, quick-view, add-to-cart from listings, single-page checkout, navigation by Category, Room, and Collection, plus sticky mobile menus.

3) Checkout & Payment Integration

M-Pesa STK Push, Visa, and Mastercard enable instant, secure checkout without leaving the site. The new single-step flow reduced friction and increased completions.

4) SEO & Performance Optimization

Core Web Vitals tuning (average LCP ~1.4s), Cloudflare CDN and Redis caching, next-gen images (WebP, AVIF), semantic markup, accessibility improvements, and 301 redirect mapping from 3dcart to preserve equity.

5) Content, Catalog Migration & Product SEO Optimization

Migrated over 200 SKUs with meta data, internal links, and structured categories intact. Each product page was optimized for SEO with descriptive titles, keyword-aligned meta descriptions, schema markup, high-quality alt text, and consistent URLs. Collection pages were rebuilt with entity-rich headings, contextual copy, and featured visuals. Added dynamic filters for price, material, and color to improve UX and crawl depth. All pages were validated in Google Search Console for indexing and schema accuracy.

6) Analytics & Conversion Tracking

GA4 + GSC integrated with events for product views, add-to-cart, and checkout complete. Real-time dashboards help marketing and management monitor sales, conversions, and product performance.

Results

What Made the Difference

• Migration from 3dcart to WooCommerce restored full design, SEO, and analytics control
• Lightweight theme, CDN, and caching reduced latency and improved uptime
• M-Pesa STK Push increased trust and payment completion
• Structured data and rich product schema boosted visibility and CTR
• Editorial visuals and layout elevated brand perception and engagement

Key Metrics We Track

• Core Web Vitals: LCP, CLS, TBT
• Checkout conversion rate
• Add-to-cart rate and abandoned cart recovery
• Organic keyword rankings and CTR
• Average order value and returning customer rate
• Revenue by device and region

Roadmap

• POS Integration: Synchronize online and in-store inventory
• Email & SMS Automation: Recover carts and improve retention
• AI-Powered Recommendations: Personalize browsing and increase AOV
• Quarterly SEO audits and continuous CRO testing