No. Google Search still drives the majority of buying-intent traffic for most businesses in Kenya, and that is unlikely to change soon. GEO adds a second, growing channel on top of SEO rather than replacing it, capturing the buyers who now ask ChatGPT or Google AI Overviews a question instead of running a traditional search. Nairobi Marketing treats GEO as an extension of a strong SEO foundation, not a substitute for one. Any agency suggesting a business can skip SEO and go straight to GEO is offering a shortcut that leaves the much larger traditional search channel completely uncovered.
