The clearest signal is AI referral traffic inside Google Analytics, sessions arriving from chatgpt.com and similar sources, which shows up as a distinct channel once set up correctly. A rising trend in that channel, along with a strong conversion rate compared to other traffic sources, means the strategy is working. Nairobi Marketing tracks this for every GEO client monthly, alongside structured data validation and citation checks. Most businesses in Kenya are not tracking this at all, so simply setting up the tracking correctly is often the first real insight a business gets into whether AI tools are mentioning them.
