Nairobi Marketing has been featured on AP News and Financial Content following the formal launch of our Generative Engine Optimization (GEO) and modern SEO services across East Africa.
The coverage marks a significant milestone for the agency. Being picked up by AP News and Financial Content places Nairobi Marketing alongside businesses and organizations covered by some of the most widely syndicated news networks in the world, and reflects the growing international interest in how African businesses are adapting to the rapid changes reshaping search and digital visibility.
What the Coverage Is About
The press release announces our position as one of the first digital marketing agencies in East Africa to offer businesses a structured pathway to visibility in both traditional search and AI-powered platforms, including Google AI Overviews, ChatGPT, and Perplexity.
Search has changed in ways that most businesses in Kenya and Tanzania have not yet accounted for. Google now generates AI answers directly in search results, meaning websites that are not structured for machine readability are losing visibility they may not even realize they have lost. At the same time, tools like ChatGPT and Perplexity have become active research platforms for consumers making purchasing decisions. If your business is not being cited in those environments, you are invisible to a growing segment of your potential customers.
Nairobi Marketing was built specifically to close that gap.
What We Offer
Our services bring together technical SEO, schema markup and structured data implementation, entity optimization, and generative engine optimization into a single integrated approach designed for how search actually works today, not how it worked five years ago.
For businesses across Kenya, Tanzania, and the wider East African region, this means we help you rank on Google, but we also help you get cited by AI. Those are two different disciplines, and most agencies in the region are currently only doing one of them.
We serve clients in hospitality and tourism, real estate, professional services, e-commerce, and fintech, and we operate on month-to-month contracts after an initial engagement period, with clients retaining full ownership of all content, structured data, and digital assets we produce.
Read the Full Coverage
You can read the full press release on AP News and Financial Content.
If you are a business owner in East Africa thinking about how AI search is going to affect your visibility over the next two to three years, we would be glad to talk. Visit Nairobi Marketing to learn more about what we do and how we work.
