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A focused answer

How do you prepare artwork for banners, flyers and brochures?

Print artwork needs to match the job specifications agreed with the production team. Image quality, size, fonts, bleed and colour requirements can differ by product and finishing. A file that looks acceptable on a small screen may not be suitable for a large banner. The approved proof and final specification should be confirmed before the job goes to print.

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What to check in practice

  • Request the production specification for each item.
  • Check final dimensions and image quality.
  • Approve the proof after all required corrections are complete.

The East African context

For international exhibitors preparing for a Kenyan expo, local coordination is part of the brief. The event, venue, stand details, quantities and delivery contact should be confirmed before production. A clear approval process helps the print team work from the right files and avoids confusing a design request with a final print instruction. Use a written production brief that both the exhibitor and supplier can review. It should identify the artwork version, dimensions, material, quantity and agreed delivery point. Ask who approves the final proof and who receives the order at the venue. These practical details matter as much as the appearance of the design.

Start with a small, clearly defined scope and record what you changed. Review the result against the original objective before extending the work. This keeps the decision connected to the business need rather than a generic checklist.

For the commercial engagement, explore Exhibition Printing.

Return to Exhibition Printing for the wider picture.