Last updated: 25 October 2026
How we define a marketing engagement before work starts.
This page explains how to read a Nairobi Marketing proposal. It does not create a project contract by itself. The accepted written agreement defines your engagement and takes precedence over a general website description. Contact [email protected] to discuss an engagement.
The proposal should identify the services, intended audience and markets, deliverables, responsibilities, review points, implementation access and any exclusions. SEO, Google Ads, social media, content, web development, GEO and print production involve different work. Activities not included in the agreed scope require a separate agreement or approved change.
Confirm the currency, billing period, taxes, payment schedule and quotation validity before accepting. Advertising media spend is distinct from an agency management fee. Hosting, domains, software licences, stock assets, printing, delivery and other external costs should be identified where relevant. No universal deposit percentage, cancellation fee or refund promise is created by this page; the written quotation must address those matters.
Provide accurate business information and the permissions needed for any content, customer data, account access or assets you supply. Use an agreed secure method for account access rather than a public enquiry form. Confirm who may approve content and spend. Timing depends on the agreed brief, access, approvals, production requirements and external dependencies.
Define the measurement method and reporting period in the proposal. Clicks, impressions, enquiries, qualified leads, platform events and confirmed sales are different measures. Search engines, AI systems, advertising platforms and OTAs control their own systems. A service engagement does not guarantee a ranking, AI mention, booking volume, lead quality or return unless a specific lawful written commitment expressly says otherwise.
Agree who owns each account and commissioned asset, how licences work, what access is provided during delivery and what is handed over at completion. Existing materials and third-party licences may have different ownership rules. A website theme or marketing service description does not determine those rights by itself.
The agreement should state how scope changes are approved, how work may be paused or ended, what happens to unfinished work, and which payments or external commitments remain due. Raise a concern promptly so it can be addressed before further work or spend.
Where we process personal data on a client’s instructions, the engagement should identify the respective roles, documented instructions, access, security, authorised providers and return or deletion arrangements. Do not send health records, identification documents or other sensitive datasets through a general lead form. Website enquiries are covered by our Privacy Policy.
Ask for any unclear term to be explained before accepting a proposal. The written agreement should identify the relevant business parties, contact people, dispute process and applicable law. Nothing on this page removes rights or obligations that cannot lawfully be excluded.
